WHEN
We Do It


Every client’s needs are different. Some clients hire us for a short-term writing assignment, while others hire us to serve over the long-term as their in-house corporate communications counsel. Often clients will hire us to fulfill one role, which evolves over time to include additional tasks.

The advantage of working with a small firm such as Buckley & Kaldenbach is that we are experienced and flexible. One month we may be working on organizing a press briefing for a client, while the next month we’re writing their in-house newsletter. And if we don’t possess the in-house expertise to handle a client need (such as advertising or video production) we call on one of our strategic partners to fulfill that need.

Secrets of success
One thing we have learned over the past six years is that the best working relationships are based on five key elements:

Clarity – a client who has clear goals on what he/she expects from a public relations firm gets the most out of the working relationship.

Continuity – if the client’s goal is to put in place a long-term public relations effort, we strongly recommend that the client commit to a six-month plan. While short-term projects are perfect for many projects, a successful public relations campaign requires a sustained effort.

Partnership – clients who keep us in the loop benefit the most. A regular exchange of information helps us identify opportunities that may not seem obvious at first.

Planning – we begin every public relations plan by developing a plan that everyone agrees on – and with that plan comes a timeline that keeps projects moving forward.

Flexibility – because we run a business, too, we understand the challenges and surprises that businesses face every day. And because we’re a small firm with low overhead, we can be flexible should the need arise.

Why wait?
If you’re interested in finding out if Buckley & Kaldenbach can help your organization, please give us a call at 703.533.9805. Consultations are, of course, free of charge.
© Copyright 2004 Buckley & Kaldenbach, Inc. All Rights Reserved